Social Media Supernova: Facebook looks into buying Titan Aerospace

Photo credit: TechCrunch

Photo credit: TechCrunch

These are not the drones you are looking for.

No, they’re the drones Facebook has their eye on as the social media company looks to purchase Titan Aerospace.

The report, originally launched from technology site TechCrunch, says the acquisition aims to create affordable Internet access to third world countries and other areas without a reliable connection. The price tag? TechCrunch says the deal is worth $60 million, far less than the company’s latest purchase of “WhatsApp”, which totaled $19 billion. Yes, with a “B”.

The Titan Aerospace deal puts Facebook in direct competition with Google’s “Project Loon”, which basically has the same goal but with balloons, not drones.

What does this mean for the digital universe?

  • Increased Viewership: The amount of people logging on to social media networks is about to skyrocket (by about 5 billion — or at least, that’s the hope), which means getting a message out online becomes more powerful and more important than ever.
  • Extreme Brand Loyalty: Facebook has the right idea on getting the Internet out to the masses. While that’s all awesome and humanitarian-like, the company also has a powerful business opportunity that puts them in the technology forefront. Per TechCrunch:

“If Facebook can use Titan’s drones to be someone’s first experience on the Internet, they’re likely to get deeply hooked into the social network’s service and eventually become a lucrative lifetime user.”

That’s good news for Facebook. Maybe not such good news for Google.

  •  Continuing Changes on the Marketing Landscape: As people across the globe become more connected in the digital realm, Internet sales and marketing will be in a constant state of evolution as it adjusts to these new consumers’ habits, wants, needs and likes.  Because of this, the importance of businesses utilizing digital marketing as opposed to traditional forms of marketing will become even more pronounced. 

Bottom line: Technology companies are going above and beyond to bring the wonders of the Internet to everyone humanly possible.  If you’re a company looking to grow your business, not having a proper presence in the digital universe — or avoiding it altogether — is a dangerous move. Not sure how to start leaving the right kind of digital footprint? We can help.


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