YouTube: it’s a treasure trove of searchable and sharable content and the gold mine for search engine optimization specialists everywhere. The social networking site brings in more than 1 billion unique users each month, has millions of subscribers each day and is now very close to surpassing it’s own parent company, Google, in search queries.
While this isn’t necessarily new news, the fact that social networking sites are now driving more traffic to source websites than traditional search engines is a unique situation. It means video content is powerful when it comes to brand awareness. It means marketing strategies are dead without social networking, particularly YouTube, in the mix. It means connecting to the coveted and hard-to-reach 18- to 34-year-olds is now easier with a YouTube presence.
YouTube is critical to any’s business’ outreach plan. According to OfficingToday.com, social search (searching terms on a social networking site) is increasing at a steady rate. Ultimately, not being a part of social media could actually hurt your company, because if people aren’t finding you on social networking, they’re probably not finding your website in the thousands of search results on Google.
So, how does one start and effectively maintain a presence on YouTube? Here’s just a few recommendations to get you started:
- Develop a content strategy: What will you be making videos about? How will you use those videos to promote new services or products? For instance, home-improvement chains are already finding success with Do-It-Yourself how-to videos and cosmetic companies are getting attention from their makeup tutorials. Target your niche audience by coming up with videos that would intrigue them and convince them that what they’re watching is sharable material.
- Come up with a workable posting schedule: Videos should be posted often but not so frequently that they clog up your viewers’ subscription boxes. A rule of thumb is to post at least one video per week.
- Keep videos short: You’re not in the business of creating epics, just short, information-filled, entertaining pieces. Viewers may not have a lot of spare time on their hands, and they’ll lose interest if your video is five minutes or more. Keep your videos to around three minutes or less.
- Link back to your website: Make sure your viewers know where to find you. Put your website link in the video description box, create an internal link in the video or have your subject actually mention how to find you online. After all, the whole reason you’re creating videos is to get the word out about you and your product/services.
YouTube is literally taking over the world of user searches and SEO. It’s a social media powerhouse that can get your company into the public eye and people who matter most: your customers. Trust us, it’s worth investing in. If you need more in-depth strategy and insight into YouTube, we’d love to bounce some ideas off you.