Why Not Joining Pinterest in 2014 Could Be Hurting Your Business

Courtesy BusinessInsider.com

Courtesy BusinessInsider.com

If you haven’t jumped on the Pinterest bandwagon yet, it’s not too late. As a matter of fact, you’re just in time.

While social media users see the third most popular social network as a smorgasbord of inspirational photos, quotes and other visual material, businesses view the platform as a great way to promote their products and brand image through “pinnable” posts. Currently, Pinterest is an amazing source of referral traffic, as it drives more internet users to source sites than Google+, Youtube and LinkedIn combined. (source: Shareaholic).

There’s certainly no doubt Pinterest is positioning itself a powerful business tool.

In 2014, Pinterest is expected to continue its explosive growth and company CEO Ben Silbermann is taking advantage of it. According to a report by the Wall Street Journal, the advent of advertisements on the site could generate as much as $500 million by 2016. However, it’s not just advertising revenue that’s made the social network a hot commodity; it also has strong purchasing influence over consumers. According to BlogHer, an estimated 47% of U.S. online shoppers have made a purchase based on a recommendation from Pinterest, beating out both Facebook and Twitter.

With these incredible statistics, it’s undeniable that Pinterest is a strong platform with the ability to generate new business leads as well as profit. And, without Pinterest, you’re missing out on the opportunity to expose your brand to 70 million+ users. This could actually be hurting your company’s bottom line.

If your business does not yet have a presence on Pinterest and you’re not sure how to get started, use these simple steps to propel your marketing plan into the new age:

Step 1: Sign up for Pinterest for Business


Establish your authority on Pinterest by signing up for a business account. The site also has the option to convert your personal account into a business platform. Both options are accessible at business.pinterest.com.

Step 2: Decide what content to post

 Pinterest (1)

Content on Pinterest is very visual, so come up with an eye-catching solution that fits your company’s goals, products and overall image. If you’re the manager of a trendy clothing store, post attractive photos of your merchandise on Pinterest and encourage users to sift through your content like a virtual wishlist. Bakery owners can take advantage of visuals by posting pictures of freshly decorated cupcakes and offer advice on DIY baking projects. Tattoo artists can create inspiring boards for those looking for their next ink design. Even if your product isn’t tangible (hello, digital marketing agencies!), creating and sharing infographics, pie charts and graphs or even inspirational quotes by leaders in your industry are entirely appropriate.

If you need a content plan or additional help on what to include on your Pinterest boards, we want to help!

Step 3: Engage Customers With Contests


While you’ll receive pins, re-pins and an increased CTR for your website, it never hurts to boost your outreach with a Pin-It-To-Win-It contest. Not sure what that is? Check out these examples to get a taste of the growing contest frenzy. Remember to follow Pinterest guidelines for brands and if you’re unfamiliar with the rules, make sure to read up on them here.

Need more Pinterest advice? tCloud Solutions has a creative and workable solution for your business’ digital marketing plan.


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