Google Reads Your Emails to Provide More Personalized Advertising

Courtesy: Google.com

Courtesy: Google.com

Someone’s reading your emails, and it’s not your employer or ex-girlfriend.

This Monday ( April 14),  Google updated Gmail’s Terms of Service, a portion of which clarifies how the company uses your email content for a more personalized web experience.

In it, Google states:

Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored.”

Many users are understandably upset by this and have called it an invasion of privacy.  However, Google responded by saying their actions are perfectly legal as users consent to such activity upon signing up to the free email service.

What do you think of Google skimming your email to make your web surfing more individualized? Sound off in the comments! 

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