Think about it: how important is the website and social pages of a destination you want to visit? No matter if it’s a theme park, airline, tourist attraction or hotel, their social media pages and website must be:
- compelling enough to pique the interest of travelers,
- informational enough to tell them what they need to know and
- engaging enough to draw travelers away from their competition.
If you work in the tourism industry, does your website and social media pages literally scream the above goals or does it fall flat on its face? Read more about the importance of a strong presence in the digital universe in today’s SlideShare.