The digital horizon looks bright for Foursquare.
The app-based social network announced May 1 that it would be splitting its product into two separate entities: Foursquare and Swarm. While Foursquare will continue to offer users a location-based discovery experience, Swarm will primarily focus on personal connections through proximity.
What does that mean?
It means that Foursquare is on its way to reinventing itself to take out the creep factor and add in the friend element. The main goal of Swarm is to show you which of your friends are in your general area and who is available to make plans with.
“We built Swarm because you’ve told us how often you still have to text your friends: “where are you?” and “what are you up to later?” We wanted to build a quick way for you to know these two things for all of your friends,” Foursquare wrote in their official blog. “With Swarm, you can easily see which of your friends are out nearby, figure out who is up for grabbing a drink later, and share what you’re up to (faster and more easily than you can in Foursquare today).”
Here’s a sneak preview, as originally posted on The Verge:
The app will be available for iOS and Android technology toward the end of May. If you want to be notified when the app is ready to download, check out Swarm’s website.
As for Foursquare, the company says it is going through a great transformation:
“In the near future, the Foursquare app is also going to go through a metamorphosis. Local search today is like the digital version of browsing through the Yellow Pages (remember those?). We believe local search should be personalized to your tastes and informed by the people you trust. The opinions of actual experts should matter, not just strangers. An app should be able answer questions like ‘give me a great date dinner spot’ and not just ‘tell me the nearest gas station.’ We’re right now putting the final touches on this new, discovery-focused version of Foursquare. It’ll be polished and ready for you later this summer.”
Are you planning on using the Swarm app? Leave us a line in the comments and we may just publish them in a future blog!