All right, social media users, it’s time to get down to business. Welcome to tCloud Social Media Boot Camp, where inadequate social accounts are whipped into shape by our experts and molded into the best possible platform for your business.
In our first installment of the tCloud Social Media Boot Camp blog series, we’ll show you how to determine which of your social media sites need to shape up. After all, your social networks are meant to extend the voice of your brand to consumers and if your pages don’t even show up in search results, something needs to change.
So, how does one know which social network is under-performing? The answer lies within Google’s search algorithms.
According to HootSuite, one of the easiest ways to figure out which of your platforms isn’t up to snuff is by typing your name or business’ name into Google and taking note of where your social platforms rank.
Taking that into account, we did a Google search for tCloud Solutions, and this is what appeared on the first page:
- Our LinkedIn profile has the highest search ranking, followed by our Twitter page, FourSquare and Facebook.
- We also have a Google + and YouTube account, but our Google profile isn’t shown until the second page (if you disregard the link under our main website entry) and our YouTube account is buried in the search results.
- This blog is also on the second page of Google search results.
What does this really mean?
While the exact algorithm is somewhat of a secret, we do know Google ranks search listings by a variety of criteria, the most common being:
- Recently updated content
- Keyword location on the site (SEO)
- Hyperlinks to and from your website
- How long the site has been in operation
Theoretically, social media sites that take these aspects into consideration will have a higher ranking. From our previous Google search, it’s safe to say our LinkedIn page and Twitter account are doing well. We post content on those sites nearly every day and make sure they have links to our main site as well as other social media sites. On the other end of the spectrum, our YouTube page is lost in the mix partly because we just created the account and don’t have any videos up just yet. It also has the lowest amount of traffic and no referral traffic to our main webpage, because we haven’t started publicizing it. Therefore, the account we’re checking into Boot Camp is YouTube.
Which one of your social media accounts is last on Google search? That site is boot camp material. Go ahead, take ’em to Boot Camp by leaving the URL in the comments.
Be sure to follow our weekly web series for tips on how to improve your Boot Camp social site so it moves on up in the digital world.