Ever felt frustrated because you weren’t seeing the results on social media that you thought you deserved?
Maybe you were doing it all wrong…
Ever felt frustrated because you weren’t seeing the results on social media that you thought you deserved?
Maybe you were doing it all wrong…
Everyone wants create something that goes viral. It’s the new American Dream. While Internet users strive for millions of clicks and instant fame, it doesn’t always turn out that way. But when it does, it may come as a surprise as to how certain videos go viral and others do not.
For instance, who would have guessed that a young boy would become an Internet sensation just by acting crazy after getting hit in the head with a basketball? The boy, now dubbed “Crack Kid” by the the World Wide Web, has inspired many spin-off Vines after his was posted a week ago. (To see what in the world we’re talking about, check this out.)
Making viral videos is sort of like baking cookies. You need quality ingredients, a repeatable recipe and a tad bit of skill, all of which should eventually result in the best darn cookies you’ve ever tasted.
Want to get started on your own viral video? Here’s our recipe for success:
1. Mix together a sprinkle of Short and a dash of Simple.
Long, complex videos typically do not go viral. Why? The modern human being has an attention span shorter than 8 seconds, and scientists say this average is decreasing every year. If you don’t grab someone’s attention quickly with a simple idea, you can bet your video will never see viral status. Platforms like Vine, Instagram and Snapchat are great for viral content because of their fast-paced nature.
2. Add in one part Randomness and one part Timeliness.
It’s a fact: some videos go viral due to perfect timing. (Anyone remember the massive explosion of “Let it Go” parodies and lip-syncs after the movie Frozen was released?) If you create a video based on something that is currently popular or trending, you have higher chances of getting your own work seen by millions of people searching for that specific term or topic.
Additionally, randomness could be the key to your viral success. Think of the last viral video you saw. Was it scripted? Was the outcome an expected event? Probably not. Random antics usually fare the best when trying for viral status.
3. Fold in a heaping tablespoon of Emotion
Playing on people’s emotions is what ultimately gets them to share content with others. Typically, the content is either cute, shocking, comedic or useful. These variations stimulate the urge to pass on whatever it the content may be (article, video, photo) to friends and family. Is your content share-worthy? If not, take another look at it before releasing it.
4. Bake on high in a Social oven
Make sure to upload your content on a platform with wide audiences that allows easy sharing. Sites like Facebook, YouTube, Vine, Instagram and other social networks are perfect, since they automatically include a share button or an option to send an email with a link to the content. Also, sites like Upworthy, BuzzFeed, Digg and Reddit thrive on viral content, so contributing your video to these sites may be a smart move on your part.
Have you had success in the viral video department? Have any extra tips to add? Leave your thoughts in the comments.
Soon, Facebook won’t have to ask what you’re doing; it’ll just know.
Facebook app users were in an uproar when they discovered the social media giant is releasing a new feature that activates the microphone on their smartphones to listen in on their surroundings. Essentially, the feature was created to use a sound recognition software to determine what TV show or movie a user is watching or what song they’re listening to. However, the simple fact that Facebook would be listening in was a uncomfortable thought to some users, so much so that a petition arose to halt the app from being released in the first place.
Currently, the feature is opt-in only, which means you have the ability to disable it. However, the discomfort for some users still remains.
This isn’t the first time a brand in the technology sector has had the ability to tap into your surroundings. According to Business Insider, Microsoft’s Xbox Kinect feature is always on, watching and listening. Pretty shady stuff right there. Microsoft announced they are now selling a console without the Kinect option, making it cheaper and less Big Brother.
Of course, one of the biggest questions on everyone’s mind isn’t whether Facebook will continue with the feature. It all comes down to the blurry line of privacy with our smart devices. In an age where technology is advancing at an incredibly rapid rate, will our privacy continue to take the back seat? Will privacy become nonexistent?
What are your thoughts about the latest feature? Leave your comments below.
With Yahoo actively trying to lure content creators away from YouTube, Google’s video streaming platform is doing its best to outperform the competition. Now, YouTube content creators have a few more newfangled features to help them make the most of their channel.
Here’s what YouTube has up its sleeve:
Watch the video that explains the new features here.
What do you think of the new features? Which one are you looking forward to the most? Leave a comment below to continue the conversation.
In the world of marketing, May 2014 was the month of creepy brand mascots.
In the name of all that is great and glorious, what on earth were they thinking? That was the response many individuals had to the newest, creepiest mascots on the branding front.
So what’s out there that’s giving people the shivers? A young man with a lemon for a head and a toothy, overly happy Happy Meal box:
Sorry. It had to be done. You can hold us responsible for the nightmares tonight.
This week, Ferrara Candy Company introduced an updated brand mascot for Lemonhead candy. Just in case you can’t recall what previous Lemonhead packaging looked like, here is an example:
Dawn Sykora, director of marketing for Ferrara, told the Chicago Tribune that the update was greatly needed as research told them their previous packaging was “dated”. Sykora said the company wanted to appeal to an older demographic, with a 22-year-old Lemonhead man as the brand’s icon. And how did Ferrara decide to do this? With a real guy wearing a lemon head walking around Chicago and posting selfies on Facebook and Twitter. A few of his sightings have been documented here.
Then, in the same week, McDonalds (also a Chicago-based corporation) released their latest mascot designed to appeal to the younger audience. “McHappy”, as the terrifying Happy Meal is called, was designed to encourage children to make healthier food choices. McDonald’s spokeswoman Lisa McComb says the character has already been released in Latin America and Europe and has been well received. So far. On social media, it’s had exactly the opposite reaction. User-made photos like the ones below have started to pop up online, enunciating the creep-factor of the mascot:
So, why are companies using creepy mascots? While it may usher in a flood of negative comments at the start, the concept is actually genius. Think about it this way: if McDonald’s created a sub-par mascot, it would just blend in to every other advertising campaign out there, going unnoticed in most cases. But if the Golden Arches released something a little more memorable (even if its memorable in a discomforting way) it creates buzz, which potentially drives new and returning customers through the door.
Whether you realize it or not, many marketers use human psychology to their advantage. One of the biggest factors that play into campaigns is how people react to what you’re putting in front of them. Psychologists say people have strong reactions to things that freak them out (obviously) and also to humor (which is the main goal of Lemonhead). However, those emotions are more likely to inspire social media users to share those particular photos, videos, articles, or links with others on a social network.
In essence, these companies are working hard to create viral marketing content, which is undoubtedly working since the mascots have the internet abuzz with chatter.
Either that, or they’re trying really hard to freak us out.
What are your thoughts on these new mascots? Are they creepy or cool? Let us know in the comments.
Congratulations. You’ve just earned your diploma.
Right now, you’re probably still digging yourself out from the mountain graduation cards and using your free time watching Netflix. Chances are, you haven’t spent more than a few minutes pondering your next move in the game of life. And that’s okay. For now. Soon, you’ll be faced with the ultimate question: Where do I go from here?
You’ll hear a lot of nay-sayers out there during your job search. Many will point to a wavering unemployment rate, an unsteady business climate and a recent article from USA Today that says new graduates may have a hard time landing a job in their field. That pessimism is expected to continue over time.
But it’s not all bad news. As a matter of fact, marketing jobs are expected to grow 14% within the next decade. Public relations will grow faster than average by 24%. If you’ve just earned your degree in communications or marketing, the future is exceptionally bright (we’re talking supernova bright), especially in the world of social media and digital marketing.
Whether you want an Internet-oriented marketing job or haven’t thought about it yet, here are 5 jobs that may jump start your career in a way you never thought possible:
1. Social Media Strategist
Social media-savvy, educated workers are in high demand. Businesses have started to realize the importance of branding on social networks as well as the need for someone who understands the platforms. Enter the Social Media Strategist. Many wouldn’t think it’s possible getting paid all day to surf through social networks, but it is indeed a real and profitable career. That’s part of the reason why major universities are now adding social media-focused programs. With the average Social Media Strategist making $61,000 a year, it’s one marketing grads should look into.
2. Search Engine Optimization (SEO) Specialist
Businesses in every industry are desperately seeking answers on their digital performance. They want to know how their social pages are performing, how they can improve their rank on Google and what to do next. Who’s the ideal candidate for this growing need? Someone who is analytical and loves numbers. Someone who can understand insights and trends, who’s able to inform the company of better practices to reach their customers. SEO Specialists also focus on search rankings and keywords and other optimization techniques that makes a company’s web presence front and center. The average salary for an SEO Specialist: $69,000.
3. Blogger or Social Media Copywriter
What used to be considered a hobby is now a legitimate, full-time career. From freelance positions to job openings at major corporations, bloggers and copywriters are in demand. As more marketers focus on content marketing, more businesses are making room in the budget for bloggers. Bloggers are on the lower end when it comes to salary, but the average is still a cushy $43,000.
4. Public Relations Specialist
It’s been called the “Number 1 Hot Career” (Yahoo Education), “Best Creative Job” (U.S. News), and “A Skyrocketing Career” (CulpWrit.com) by critics, but you don’t have to go to a premier to be a part of this blockbuster. Public Relations Specialists are needed everywhere and with this position predicted to be at an all-time high by 2020, it’s definitely something to get behind. The national average for PR Specialists is approximately $46,000.
5. Graphic Design/Online Advertising
While the Bureau of Labor Statistics predicts a 7% slower than average growth rate for graphic designers, the position is still widely needed in the digital marketing field. Companies are looking for skilled workers to design logos, websites, content for social media sites, and banner ads. Graphic design may be dwindling, but digital advertising and promotional design is certainly picking up. The average payout for designers is around $44,150.
Social media can be a cruel world. In recent times, it has contributed to issues with cyber bullying, self-image and suicide, especially in younger generations. With all the negativity, it’s hard to see social media as a platform of motivation and excellence.
In late 2013, a new social networking site was born. Called Impossible, the site encourages “a culture of giving and receiving.” The site’s twenty-six-year-old creator, model and actress Lily Cole decided to make a social networking site based around the idea of a gift economy. Unlike other networks, Cole says any profits Impossible generates will be reinvested 100% to help build a more collaborative economy, drive social cohesion and empower individuals.
The object is simple: once signed up for an account (you can easily sign in using Facebook), users can post short statuses wishing for something non-monetary, using hash tags to show up easier in search results. They can also grant wishes and thank those who have granted their own. Statuses are also classified by location, so you can do something extra special for those living nearest you.
Will Impossible be the next break-out social network? Perhaps. Will it change the world? Most definitely.
While it seems like a great personal social network, many businesses are wondering how they can get on board.
Here’s how: an Impossible user might post something like this: “I wish someone would teach me French.” Say you work for a language learning software company or you offer private tutoring lessons. As a business, you could reach out to this user and offer him or her a free demo of your software or a free tutoring session through Skype. There’s a world of possibilities in which you can positively impact your company’s target audience. You’ll certainly feel good about be a part of a pay-it-forward community.
Check out the world of the Impossible here.
Are you a part of the Impossible social network? If so, what are your user experiences so far? Leave comments below.
The digital horizon looks bright for Foursquare.
The app-based social network announced May 1 that it would be splitting its product into two separate entities: Foursquare and Swarm. While Foursquare will continue to offer users a location-based discovery experience, Swarm will primarily focus on personal connections through proximity.
What does that mean?
It means that Foursquare is on its way to reinventing itself to take out the creep factor and add in the friend element. The main goal of Swarm is to show you which of your friends are in your general area and who is available to make plans with.
“We built Swarm because you’ve told us how often you still have to text your friends: “where are you?” and “what are you up to later?” We wanted to build a quick way for you to know these two things for all of your friends,” Foursquare wrote in their official blog. “With Swarm, you can easily see which of your friends are out nearby, figure out who is up for grabbing a drink later, and share what you’re up to (faster and more easily than you can in Foursquare today).”
Here’s a sneak preview, as originally posted on The Verge:
The app will be available for iOS and Android technology toward the end of May. If you want to be notified when the app is ready to download, check out Swarm’s website.
As for Foursquare, the company says it is going through a great transformation:
“In the near future, the Foursquare app is also going to go through a metamorphosis. Local search today is like the digital version of browsing through the Yellow Pages (remember those?). We believe local search should be personalized to your tastes and informed by the people you trust. The opinions of actual experts should matter, not just strangers. An app should be able answer questions like ‘give me a great date dinner spot’ and not just ‘tell me the nearest gas station.’ We’re right now putting the final touches on this new, discovery-focused version of Foursquare. It’ll be polished and ready for you later this summer.”
Are you planning on using the Swarm app? Leave us a line in the comments and we may just publish them in a future blog!
There’s nothing more intriguing than secrets, especially those having to do with your marketing strategy…
If search engines were given earthly authority, Google would be king. However, even with that impressive standing, Google isn’t the dictionary. A king aspiring to be a comedian? Yes. An engine of accurate descriptions? No.
Here are some of the best auto-fill descriptions for popular social networking sites. Enjoy!
Have you experienced any Google Auto-Fill Awesomeness? Share it in the comments!