By now, you have probably heard about Facebook’s plan to decrease how many of your business page’s updates post to your follower’s news feeds. If not…we’re sorry we had to break the news to you.
According to a ValleyWag report, a source says the social media giant is “in the process of slashing organic page reach down to 1 to 2 percent.” What does this mean for your business page? In short, you will need to “pay-to-play”. Consider this: if you have 1,000 fans, only 10 of them would see your post. If you only have 100 likes, only 1 fan is seeing your latest post. The only way to guarantee views and engagement is with paid advertisements.
No matter how large or small your business, the Great News Feed Depression will affect all company pages.
So, what’s happens next? You have a few options:
- Pay for advertising through Facebook
- Educate followers on the “Get Notifications” option
- Come up with a social media Plan B…It’s time to start using other networks
Let’s pretend that paying for advertising is out of the question at the moment. If option #2 sounds like a good solution, you may wish to educate your followers as soon as possible before Facebook drops the hammer. Here’s how:
Use a screenshot similar to the one above to illustrate the “Get Notifications” option. This choice is found in a drop-down menu in the navigation bar on your business’ Facebook page. All followers need to do is select “Get Notifications” to receive your status updates. Encourage your customers to use this option by posting this graphic on Facebook, your website, blog or any network you can. (Go ahead, you can take our screenshot if you need.)
Tip: If your followers don’t see that red notification box over their globe icon, encourage them to check out their news feed’s left hand module. Facebook users have an option that says “Page Feed” with a little orange flag beside it. That is where all liked pages’ latest posts are.
However, Facebook is conducting a business page layout redesign, so it is unclear if the “Get Notifications” button will even exist in the near future.
In that case, option #3 may be your best bet. In that situation, what should you do if Facebook is no longer a viable option for generating organic views and engagement with your brand? Here’s our tips:
- Evaluate your strongest social networks: Besides Facebook, what other social sites are driving traffic to your website? Is your Twitter account thriving? Do you have thousands of subscribers on YouTube? Or maybe your LinkedIn profile is generating the highest click-through rate. Find out which sites are booming and use them to engage your target audience.
- Build your own online community: Perhaps launching your own social network is the key to gathering your online audience and keeping them engaged. This could be a subsection of your website or if you have the resources, your company can have its own social platform built and customized to your specific needs.
- Promote your presence on another up-and-coming social network: There are literally hundreds of social media sites out there for your use. (Here’s a list of just a few of them) Analyze your target audience’s demographics and promote your message through other platforms.
What do you think of the new stipulations for business pages on Facebook? Leave your thoughts in the comments.