online marketing

The Truth Behind Why Your Online Marketing Isn’t Working

Image Courtesy MichiganWorksKalamazoo.org

Image Courtesy MichiganWorksKalamazoo.org

Ever felt frustrated because you weren’t seeing the results on social media that you thought you deserved?

Maybe you were doing it all wrong…

Read more about the mistakes some businesses make when it comes to connecting with customers on social media.

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Google’s Twitter Advice

What starts a legitimate question on Google can quickly turn into a laughable moment, as demonstrated quite recently in our social media office.  The following are screenshots of what comes up when you do a simple search for how often you should post a tweet on Twitter.

 

driving

First of all, tweeting and driving is hardly a good combination and is more than likely illegal in your state. Now, tweeting while drinking juice or drilling? That’s just pure talent right there.

 ———-

pregnancy

Apparently, this is a common concern among social media-savvy mamas. Well, you have t minus 9 months in counting. Please don’t use every minute of it spamming your followers, or else you may land in Twitter Jail. (Yes, Twitter Jail is for real.)

———-

running

Probably not very often, considering your main focus should be on, well, running. PS: We won’t laugh when you accidentally run into a light pole or trip over someone’s dog in the park.

 ———-

 

tweet

Oh, that Twitter Jail…it just makes tweeting so complicated.

———-

tweetstuff

Wow. Just…no. What happens in the bathroom STAYS in the bathroom.

 

 

Thanks, Google Auto-Search feature for making searches a little more exciting.

What’s the silliest thing you’ve stumbled across while searching terms on Google? Leave it in the comments!

Want a Free eBook? Come and Get It

Our free eBook, Astronauts in a Digital Universe: An Explorer’s Log Book, is now available for digital download! All you have to do is click here and you’ll be directed to the download page.

Also, just for downloading, you’ll automatically be entered to win a free social media consultation with tCloud Solutions’ Social Media Specialist.

What are you waiting for? We’re giving away a lot of free stuff, people! Go get it.

explorers log book tablet

Weddings, Live-Tweeted: A New Social Media Service Takes the Cake

canstockphoto18980420

The concept of “live-tweeting” is simple: you log on to your mobile Twitter account and describe via words, photos and hashtags what is happening before your eyes. Think of it like social media-driven journalism. Sure, live-tweeting is expected during sporting events and concerts, but what would you say if people are now paying for specialists to live-tweet their wedding?

It’s a service that’s catching on in New York, specifically at W Hotels, as reported by HLN TV. While the idea isn’t completely far-fetched due to the popularity of live-tweeting, it seems many aren’t so keen on the idea.

However, W Hotels believes this is the cutting edge in wedding services.

“We’ve been noticing a huge trend among our wedding clientele to integrate social media into the wedding experience,” said Alyssa Kiefer, the Global Social Media Strategist for W Hotels. “Think about it — every milestone event, whether it’s a wedding, engagement, graduation, etc., is documented through guests’ personal social channels. Instagram, Twitter and Facebook have become the status quo. So many of our couples are asking guests to use a specific hashtag when uploading photos and we even have guests update their Facebook status while standing at the altar! That got us thinking… we at W pride ourselves on our “Whatever/Whenever” service, so what better way to stay ahead of the curve than to offer social capabilities as part of a wedding package with W Hotels? It’s one less thing a bride or groom has to worry about.”

What do you think? Do you think brides and grooms will start paying to have their wedding live-tweeted by a professional service? Let us know in the comments.

Source article: http://www.hlntv.com/article/2014/03/26/social-media-wedding-concierge-w-hotels-new-york

 

Join us for the second installment of “Leaving Impactful Digital Footprints”

 

webinarpraise 17

Our first webinar was received so positively that we wanted to do it again.

On April 17, 2014 at 2 pm, we’ll be re-presenting our webinar, “Leaving Impactful Digital Footprints“. If you’re a business owner or work for a company that currently uses or needs to implement social media, this webinar is for you.  We’ll be discussing the importance of having an online presence and how to maintain that presence once you’ve launched your company into the digital universe.

Registrants will receive the tCloud eBook, Astronauts in a Digital Universe: An Explorer’s Log Book.

Be sure to sign up today! We look forward to seeing you there.

REGISTER HERE.

Astronauts in a Digital Universe: An Explorer’s Log Book

We’re so excited about the upcoming release of our first eBook, Astronauts in a Digital Universe: An Explorer’s Log Book. The guide presents an overview of social media strategy and how you can use your online presence to better your company’s public relations and customer outreach.

This free download will be available in April through our website, but registered attendees of the March 27 webinar will receive advanced copies.

ebookposter_brandnew

Leaving Impactful Digital Footprints

webinar1logo

When: March 27, 2014 2 pm Central

Where: A computer near you

Cost: FREE

We’ve all heard about how carbon footprints impact our planet, but how much do you know about a digital footprint?  Many times, this term is used in direct reference to consumers and their online habits. However, businesses can also make ripples in the digital universe.  In a culture saturated in social media, e-mail marketing, digital newsletters and interactive web content, how do businesses stand out among the noise? How does a brand measure the impact of its digital footprint? What are the ramifications for leaving behind a tarnished image—or none at all?

Social Media Strategist Katie Parr of tCloud Solutions explains why leaving impactful digital footprints is crucial to company success and gives examples for establishing a strong and innovative online presence.

Sign up for this webinar by accessing the registration form here. Limited spots are available, so register today!

 

5 Things You’re Not Doing on Social Media

In a world that’s becoming increasingly more digital, many individuals claim they’re experts when it comes to social media. However, not everyone is following the rules when it comes to posting engaging, award-winning content. Well, of course I am! you may be thinking. I know how to use social media; I use it all the time for personal use. That must make me an expert.

Not exactly.

What some companies don’t realize is that engagement from posts, videos or blogs doesn’t come automatically.  Inspiring meaningful conversation in your customer-base doesn’t magically happen the moment you sign up for a social network. It takes time, creativity and a dose of patience.  However, if you’ve been working hard at driving interest through your social platforms for months and nothing is happening, there could be other issues at play.

Here are five major things you’re probably not doing in your business’ social strategy:

1. You’re not using social media as a two-way conversation tool

Image by © Royalty-Free/Corbis

Image by © Royalty-Free/Corbis

It’s sounds silly but really, it’s an easy mistake. For centuries, media outlets and marketers relied on the one-way broadcast model to get the word out in the form of newspapers, posters, billboards, mailers, you name it. It’s a bit of an understatement to say things have changed. We now live in a world where online marketing takes on the two-way conversation model as our audiences are now talking back. If you’re talking at your customers rather than with them, they will ultimately be turned off by your message. Change up your strategy by sponsoring user-submitted contests (Pinterest, Instagram, or YouTube are great channels for this) or by simply asking questions of your audience on topics relating to your business.

2. You aren’t visual enough

nonvisualpost

Consider this: you’re working diligently on an informative Facebook status such as the one above and you’re about ready to hit “post”. No matter what words you choose or how witty you are, no one is going to give it a second look in their news feeds. Not even a plethora of hashtags could save this status. Why? It’s boring. It’s not eye-catching enough for a visually oriented online world. Instead, spice up your posts with links (make sure they have the thumbnail included with them), photos or videos. Online posts are more likely to be read or shared when visual material is included, like the example below:

visualfbpost

3.  You’re not taking advantage of analytics.

Courtesy govloop.com

Courtesy govloop.com

Your company could have great content on your social media sites right now, but all those bells and whistles won’t matter if you’re not targeting that content for the right demographics. How do you know who your audience is? Check out your analytics. Networks like YouTube and Facebook have their own built-in analytics platforms, and utilizing these tools could be the breath of fresh air your online marketing needs.  For instance, do your posts generally reach more men or women? What age group interacts with your page? What time of day is your audience tuning in? The answers to all these questions could greatly help your social media strategy.  

4. You don’t have a plan

Courtesy of hongkiat.com

Courtesy of hongkiat.com

Quite simply, many companies on social media don’t have followers because they don’t have a strategic plan to get those followers. If you’re blindly posting links and sharing content through a variety of social media networks, you won’t get very far. What are your social media goals? Do you plan on having any contests? Will  you start a blog? How often will you advertise your page or promote your posts? What is your social media budget? What are some new and innovative ways to capture your audience? Brainstorm as much as possible and use this as the basis for your online marketing plan.

5. You’re not promoting your social networks outside the internet

20-social-media-icons

Let’s imagine that you have a solid strategy for using Facebook, YouTube and Twitter and you use them exceptionally well to promote your products and services. How will your customers know about those platforms if you don’t spread the word that you even utilize them? While it’s a good idea to have social follow buttons as a part of your website header or footer, you should also have some in-person, non-internet advertising in the mix. This means putting up vinyl stickers in your storefront windows, placing signs near the registers, and putting them on your business cards. It also means integrating them as a part of your print and television advertising. Assure them that amazing content is only a click or tap away.